Search Engine Optimization (SEO)

SEO is strategic way to promote businesses to improve visiblity and web ranking in Google

One of the best ways to drive traffic and attract customers to your Web site is to improve your Google page rank. While a search engine optimization strategy won’t ensure top billing for your site, it will increase the likelihood of higher exposure.

Google uses automated programs known as “spiders” or “webcrawlers” that scan the Web regularly and rank Web sites according to a number of factors. Although much of the process is veiled in secrecy, here are some of the things that factor into your site’s page rank.

Optimizing your site according to these guidelines should help your page ranks. Google claims, however, that its uses more than 100 factors to determine page ranking

Some Definitions of common SEO/SEM Terms

• Ad impression
  

  An ad impression, or ad view, occurs when a user pulls up a Web page through a browser and sees an ad that is served on that page. Many Web sites sell advertising space by ad impressions (see CPM, below)

• Clickthrough rate
  

  The percentage of people clicking on a link compared with the total number seeing that same

• Conversion rate
  

  The percentage of site visitors who respond to the desired goal of an ad campaign compared with the total number of people who see the ad campaign.

• Cost per click (CPC)
  

  The amount of money an advertiser will pay to a site each time a user clicks on an ad or link.

• Cost per thousand impressions (CPM)
  

  The amount of money an advertiser will pay for 1,000 ad impressions or views (M refers to the Roman numeral for 1,000).

• Keyword
  

  A word or phrase that a user types into a search engine when looking for specific information.

• Meta Tags
  

  Hidden HTML directions for Web browsers or search engines.

• Page View
  

  A common metric for measuring how many times a complete page is visited.