Promoting a Web site through a search engine. This most often refers to targeting prospective customers by buying relevant keywords or phrases in Google Adwords, Yahoo Advertising
The more targeted your advertising, the higher your “conversion rate.” Conversion rate refers to the percentage of ads that actually convert to sales or some other desired action (such as registration). One way to ensure that your prospective customers are qualified is to buy ads according to specific search engine keywords that a user might submit.
For example, if you’re selling a Minolta 60X digital camera, buying the keyword ad “Minolta 60X digital camera” will most likely give you better results than buying the keyword “camera.”
Once you’ve exhausted your SEO and SEM options, there are a couple of other routes that will produce results
